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Research papers

The diffusion of fashion innovations among U.S. college students

Improved knowledge of the characteristics of consumer change agents, opinion leaders and innovators, can provide the fashion marketer with an informed basis for tactical and strategic decision-making. The research project reported in this article...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Steven A. Baumgarten
December 4, 1974
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Citation

Baumgarten, S. A. (1974a, December 04). The diffusion of fashion innovations among U.S. college students. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-diffusion-of-fashion-innovations-among-u-s-college-students